The number one question we here at Urban Models Inc. always get is "What is an Urban Model" or " Do I have what it takes to be an Urban Model?".
To understand what an Urban Model is and does...lets break it down for a minute.
Webster's defines "URBAN" as:
ur·ban (ûrbn)
ADJECTIVE:
Of, relating to, or located in a city.
Characteristic of the city or city life.
Urban is not a race or ethicity. It is a lifestyle, a feeling, a movement. Whether Bourgeoisie, Hip-Hop, Indie, Punk, all are Urban lifestyles represented by urban brands; Roca Wear, Baby Phat, Phat Farm, Ecko, Coogi, Zoo York to name a few.
As is with all areas of modeling, a model must be able to sell and represent the clothng they are modeling. An Urban Model specifically, must be able to transcend across brands and essentially, lifestyles. Although it may sound pretty simple in theory, not all models can pull this off. The easiest way we always explain it is that, as an Urban Model we should be able to put you in an Baby Phat or Fox outfit as well as Dolce And Gabbana and you should be able to rock them both. Believe me, not everyone can rock an Urban Brand the way the designers need it to be.
Urban is a lifestyle full to the brim with individuality and spice. Urban brands continue to change the scope and face of the American Fashion Industry...point being? Well its simple supply and demand...the demand for Urban Models is high. The industry is waiting for a quality supplier.
The revolution is upon us...
Urban Models Inc. 2009
ur·ban (ûrbn)
ADJECTIVE:
Of, relating to, or located in a city.
Characteristic of the city or city life.
Urban is not a race or ethicity. It is a lifestyle, a feeling, a movement. Whether Bourgeoisie, Hip-Hop, Indie, Punk, all are Urban lifestyles represented by urban brands; Roca Wear, Baby Phat, Phat Farm, Ecko, Coogi, Zoo York to name a few.
As is with all areas of modeling, a model must be able to sell and represent the clothng they are modeling. An Urban Model specifically, must be able to transcend across brands and essentially, lifestyles. Although it may sound pretty simple in theory, not all models can pull this off. The easiest way we always explain it is that, as an Urban Model we should be able to put you in an Baby Phat or Fox outfit as well as Dolce And Gabbana and you should be able to rock them both. Believe me, not everyone can rock an Urban Brand the way the designers need it to be.
Urban is a lifestyle full to the brim with individuality and spice. Urban brands continue to change the scope and face of the American Fashion Industry...point being? Well its simple supply and demand...the demand for Urban Models is high. The industry is waiting for a quality supplier.The revolution is upon us...
Urban Models Inc. 2009
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