Here we go!

We here at Urban Models Inc are still riding the zephyr from our showcase this past weekend. As the pictures and videos roll in from the various photographers who attended we are continuously proud of all of our models and the entire production team. Of course, the biting has begun. No less than 24 hours after the showcase ended, we have already begun to hear the rumblings in the rafters of people trying to do what we just did. Just, as in past tense. Between you and I, we've already begun to plan the next showcase and rest assured it will be BIGGER and BETTER. Its hard to out-do yourself, but its fun to sit and watch people try to catch up. So to all the followers, imitation is the highest form of flattery and we appreciate it. Put your shoes on because you're gonna be running for a long time!

Urban Models Inc. Industry Night Vol. 1

Our first Industry Night was a success. We featured 7 of the hottest up and coming designers out of Orlando in an hour long runway show full of beat thumpin, runway rippin' fabulousness. In addition to the runway show, the designers were also able to showcase their clothes on models posed as statues in our "museum". Our event staff, 20 strong and 35 models helped to make this show a success. Urban Models Inc. is definitely proud to bring the Orlando Fashion Industry back to its traditional roots but it's not over yet. The revolution has only just begun. As the show ended the number one question everyone had is..."Can I reserve tickets for the next show now?"

Keep an eye out because Urban Models Inc. has arrived!

We had several Photographers in attendance. Here are some of their pictures and views of the show:

http://www.urbanmodelsinc.com/industrynightphotos.htm

What exactly is an Urban Model?

The number one question we here at Urban Models Inc. always get is "What is an Urban Model" or " Do I have what it takes to be an Urban Model?".

To understand what an Urban Model is and does...lets break it down for a minute.

Webster's defines "URBAN" as:
ur·ban (ûrbn)
ADJECTIVE:
Of, relating to, or located in a city.
Characteristic of the city or city life.

Urban is not a race or ethicity. It is a lifestyle, a feeling, a movement. Whether Bourgeoisie, Hip-Hop, Indie, Punk, all are Urban lifestyles represented by urban brands; Roca Wear, Baby Phat, Phat Farm, Ecko, Coogi, Zoo York to name a few.

As is with all areas of modeling, a model must be able to sell and represent the clothng they are modeling. An Urban Model specifically, must be able to transcend across brands and essentially, lifestyles. Although it may sound pretty simple in theory, not all models can pull this off. The easiest way we always explain it is that, as an Urban Model we should be able to put you in an Baby Phat or Fox outfit as well as Dolce And Gabbana and you should be able to rock them both. Believe me, not everyone can rock an Urban Brand the way the designers need it to be.

Urban is a lifestyle full to the brim with individuality and spice. Urban brands continue to change the scope and face of the American Fashion Industry...point being? Well its simple supply and demand...the demand for Urban Models is high. The industry is waiting for a quality supplier.

The revolution is upon us...



Urban Models Inc. 2009